Business Opportunity

Customer and Manager

Run your own retail store

With over 20 years of experience to lean on and six-figure earnings potential in year 1, we offer ambitious individuals a proven business model to guide them to success.

The UK flooring marketplace is currently worth an estimated £3bn and rising. With a strong political push for new housing, along with a record number of businesses in operation across the country, demand is strong for quality wooden flooring delivered at exceptional value. That’s where The Wooden Floor Store comes in.

Franchisees run local stores with access to national branding power and a business plan that follows the success of our own company-based stores. We don’t get involved with fitting – though you can build great relationships with local fitters in your area – so we’re specialists in providing the right products at the right prices for customers.

You don’t need a retail background. What’s important to succeed are great people skills, personality and passion. We’re a dynamic and energetic company with genuine differentiation compared to the competition... and that’s exactly what we want in our franchisees too!

Why start a franchise?

Franchising is the replication of a proven, successful business in other areas. And because it’s based on such strong foundations of prior success, a franchise is statistically a much safer route into business ownership.

The British Franchise Association and NatWest carry out independent research into the sector, which has shown that for over 20 years – including throughout the financial downturn – approximately 90% of franchisees report annual profitability. 

A franchise is your business, which operates under The Wooden Floor Store’s brand and systems. We’ve done the hard work over many years in terms of things like the marketing, technology and store designs, finding out what works best to drive profits.

Franchisees can avoid the hard lessons in growing a brand from scratch, and tap into our knowledge and personal guidance to replicate our success for themselves. You’ll also be able to discuss challenges and what’s working best with other franchisees, creating a shared pool of knowledge that benefits everyone.

The Business

From the Forest to the Floor

Exclusive products and unrivalled service will be the cornerstones of your business. Most wooden floor suppliers depend on big-name brands, which are also widely available online – and as we all know, that’s become a big issue for retail brands on the high street.

You’ll be able to offer something much better, because as well as those big-name brands, you’ll be selling your own exclusive Wooden Floor Store products. Not available to your competitors, our flooring offers outstanding value and something truly different in the marketplace.

The Wooden Floor Store controls each stage of the production process on its own-brand flooring, from the raw material and quality control through to design and manufacture. We call it “from the forest to the floor”. Everything is bought directly from our worldwide sources, with whom we have built strong relationships with over many years.

Because we control the supply chain of these products from the forest to the floor, pricing is competitive and profits are substantial. And it also makes us agile: unlike the big brands, we can move with trends and quickly supply different ranges, which for others can take years.

Our design team are always working on new ideas and we have achieved a great success rate when it comes to launching these totally unique floors to market, as well as growing their sales under our own brands such as our Bois de Vie range. These are non-compete products which truly set us apart from the competition – and they can do the same for you.

About You

You don’t need a prior background in flooring or even in retail. We’ll train you and your team on how to provide exceptional service to your customers. And as you grow, there’s the opportunity to take on more stores when you’re ready, so for the truly ambitious it’s all about looking up at the stars, not just focusing on the floor!

Check out our customer website and social media channels to get a real feel for the business. We have the influence to build the network across the UK and we are looking for the right partners to help us take our brand to the next level. Could you be one of them?


Franchise Package